iSocialFanz Videos

Artificial Intelligence Will Require A New Brand Focus On Trust & Collaboration

6 views
March 30, 2017
Recorded by theCube at the IntelAI lab at SXSW.

At this year’s South by Southwest Interactive conference in Austin, Texas, one of the big trends was AI for social good, and Brian Fanzo (pictured), founder and chief executive of iSocialFanz LLC, sat down with theCUBE host John Furrier at the Intel AI Lounge to talk about the role of technology in today’s socially conscious world.

According to Fanzo, the modern consumer has high expectations for what technology can do, and those expectations are shaping the future of the tech industry.

“I think today’s generation has a bigger megaphone and is not afraid to say what they want,” Fanzo said. “And because now we have all the data, they’re not afraid to share that data and we’re being much more transparent, allowing people to be a little more authentic with what they’re sharing. We now have the opportunity to really shape new technology based on more data than we’ve ever had, more understanding of our consumers than we’ve ever had. I like to say that the consumer’s no longer dumb, therefore we have to start really pushing the boundaries.”

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