Brian Fanzo Keynote Speaking

Marketing with A Millennial Mindset: Digital Natives vs Digital Natives

1,121 views
Brian will walk you through the changes that have drastically shifted the mindsets of both the digital dinosaurs and the digital natives as employees and customers.

You will learn:

Millennials make up over 50% of today's workforce. Creating personas in marketing around those born during certain years can be valuable but with a multi-generational workforce is essential to understand that a Millennial Mindset is not restricted to employees of a certain age.
Collaboration isn't about everyone having a task. Successful collaboration enables everyone to focus on what they do the best. Not every employee needs to be a social employee but every employee plays an important role in a brand's storytelling efforts.
The 3 T's Trust, Training, Tools. Social business tools enable scale, management, and reporting. Too often tools are thrown at people problems. The order of the 3T's is even more important than the implementation of each - address human needs before technology.
In Millenial Mindset: Embracing Digital Change, Collaboration, and Community, Brian Fanzo, Founder and CEO of iSocialFanz, will walk you through the changes that have drastically shifted the mindsets of both the digital dinosaurs and the digital natives as employees and customers. He’ll also dive into his model of the 3Ts (Trust, Training, and Tools) and the importance of addressing human needs before technology.

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Marketing with A Millennial Mindset: Digital Natives vs...

1,121 views April 27, 2017

Brian will walk you through the changes that have drastically shifted the mindsets of both the...

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